Before VOC's were a hot topic, ECOS Paints was in the R&D phase to develop water-based paints that not only were free of harsh chemicals and VOC's, but were also extremely durable. Today, ECOS Paints sets the bar in environmentally friendly paints safe enough for people with multiple chemical sensitivity (MCS). They even have a line of air purifying paints that actually absorb VOC's. Unlike other paints that are often diluted to achieve what amounts to be a green-washing certification, ECOS Paints have been developed from scratch with a proprietary mixing process and pigmenting system. In terms of durability, they are tough enough for painting floors and even lane markings.
With established brand cred, this is one retailer sure to deliver a solid conversion rate. With a majority of consumers now seeking out low VOC paints, ECOS Paints is being successfully marketed beyond niche demographics. Higher ticket items, such as 5-gallon paints, return $25+ commissions and an outstanding EPC on targetted traffic.
One of the leading home improvement retailers, Lowe's is a well-branded name and trusted resource for building products, appliances and home & garden improvement supplies. Committed to sustainability, Lowe's maintains a well-stocked "Efficient Home" web guide, where shoppers can find helpful content linking to Energy Star-rated appliances, innovative conservation products (Nest thermostats, irrigation timers etc), solar panel kits, EPA-certified low-flush toilets, weatherization supplies, low flow shower filters, energy efficient lighting and much more. Green Affiliates highly recommends creating custom links to these guides, which serve as excellent landers for optimizing conversions.
The Home Depot
As branded as retail stores can get, The Home Depot is a well-known and trusted resource for home improvement supplies. Keeping up with the times, Home Depot has done an admirable job at diversifying it's product offering with green building products and eco-friendly supplies, ranging from Nest thermostats and Rain Bird water sprinkling systems to Energy Star Rated appliances, Forest Steward Certified lumber, solar panel kits and wind turbines. Home Depot even directs online shoppers searching for green products to its "Eco Options" web page, which showcases how Home Depot helps shoppers go green (Energy Efficiency, Water Conservation, Healthy Home, Clean Air and Sustainable Forestry). Not only is The Home Depot the most recognized Home Improvement store in the world, it happens to be one of the greenest. Green Affiliates highly advises directing traffic to the Eco Option guides, which provide links to eco-friendly appliances and home products.