Ready to launch your partner program?
Over 80% of brands, including the majority of Inc 500 companies, operate affiliate marketing channels.
While non-network SaaS affiliate platforms come with less startup costs and no transaction fees, the barrier of entry is low to integrate with a network, and small businesses can now tap the power of partner pools with reliable tracking features.
Impact is currently our preferred affiliate network of choice. Offering both a “Green” and “Health/Wellness” category for affiliates to search and find viable brands to partner with, Impact boasts an impressive cadre of of affiliates, including content, media partners, influencers, and rebate/deal partners.
Contact us today for a free consultation
When choosing us to launch/manage your program, we will oversee all aspects of strategically readying it before launch and ensuring it makes a memorable first impression with affiliates, incentivizing your partners to launch campaigns right from the start.
Program Setup Package:
Platform Integration – Before a brand can launch on network platforms like Impact, an onboarding process must be completed, which includes the set up of several key program features. Doing so ensures the program will meet the minimum requirements for meeting the needs of partners. The degree to which program features and branding have been strategically implemented will have a direct impact on partner applications and engaging new and active partners. While these steps can be completed internally, many program features offered through Impact require experiential knowledge to optimize. Onboarding action items include:
- Signup Page – This is where partners will sign up and apply to your program. The signup page is often where partners get their first impression of your program, hence why it should showcase your brand and offering in a strong light.
- eMail Communications – There are two instances when auto-emails are sent to prospective affiliates:
1) In reply to an affiliate request to join your program,
2) After said request has either been approved or declined.
Of these, it is imperative the approval email is strategically written to activate affiliates to begin promoting your program right from the start. This can be done by offering partner incentives and creative right from the start. - PPC Policy – To avoid unintended PPC campaign setbacks, it is required that all merchant PPC policies are available to affiliates at the time of signing up to your program. Writing out a specific PPC policy helps prevent any cannibalization of your brands additional marketing channels.
- Affiliate Agreement – This is the legal binding agreement that affiliates must agree to when joining your program. Policies regarding commission rules, coupon use, PPC bidding and trademark usage (among others), should be disclosed in this agreement.
- Creative – While this is not mandatory for launching your program, we highly recommend designing a set of engaging banners in the most relevant and mobile friendly dimensions preferred by partners at the time of launching your program.
- Text Link/Banner Upload – Strategically uploading text links (category and product links) and banners with proper alt-text attributes.
- Datafeed Integration – Depending on your shopping cart, we will integrate your datafeed with Shareasale via automated ftp so that datafeed affiliates can search specific products to promote and are kept abreast with accurate inventory status.
- Global Commission Rules – Setting global commission rules ensures proper attribution and that commission payouts are contingent on touchpoint patterns in referred sales. Upon determining your PPC policy and how other marketing channels intersect with the affiliate channel, global commission rules ensure your margin is never being skimmed.
- Tracking Code Installation – *Instructions for tracking code installation will be provided by the network. Depending on your shopping cart solution, these instructions will vary, and all tracking must be properly installed and tested before the program can launch.
Visit Impact to learn more about our preferred platform of choice.
