eCommerce benchmarking studies reveal that pet supplies account for 4% of online retail eCommerce – a figure which is forecasted to more than double by then end of 2017. Online retail pet supply sales have increased by over 8% in the previous five years alone, and increased demand for natural and organic pet products is helping fuel this growth. In a survey conducted by Packaged Facts, 25% of pet owners are purchasing more pet products online, with 18% having made purchases within the last 7 days, and 25% having made a purchase of pet products online in the last 30 days. An increasing number of holistic pet food brands have also surfaced in the last ten years, accounting for the heightened demand responsible for driving $7.3 Billion in natural pet food sales in 2014. Organic and natural pet food is now outperforming all other segments of the pet food industry, and a wide variety of online affiliate marketing opportunities promoting holistic pet supplies are now available.
Thrive Market Pets
Focusing on dogs and cats, Thrive Market sells accessories, food (canned and dry), grooming, supplements and treats from brands like Wellness, Nummy-Tum-Tum, Zuke's, Dr. Harvey's, Halo, Organix and more sold between 25-54% off retail cost. Notable products such as hemp collars and non-toxic litter scoops make Thrive Market a stand-out. Each product has specific certification values and standards named clearly within each listing for ease of selection based on customer needs and wants.
Pro'sStrong social welfare component. Engaging commissions. Massive green certifications selection.
Con'sAnnual membership company, yet the fact that this is a full service department store selling more than just pet supplies, savings of 25-50% off retail cost within all departments makes an annual membership not necessarily a "con".
Pet Alive (by Native Remedies) is the the online leader in all-natural homeopathic remedies for pets. A tremendous niche opportunity for online marketers, the products carried by Pet Alive are of the highest quality, and treat common ailments for dogs and cats, primarily emphasizing urinary, respiratory and immunity health. Flea and tick control, behavioral remedies (Pet Calm), nutritional treats and more can be individually promoted or via combo packs. Promotions and specials always take place, and a well-stocked data feed is available through Impact Radius.
- Massive product banner inventory
- Updated data feed
- Management by Impact Radius
- High commission rates
- Top 16K Alexa Rating
Petco is the largest internet based pet food and pet supplies dealer on the internet. Offering over 50 premium petfoods for dogs, cats, birds and fish, Petco is a one-stop shop for all pet owners. A Wellness Resource guide offers holistic and homeopathic petcare products for the naturally-minded pet owner. The Petfood Direct affiliate program is hosted with the CJ Affiliate Network by Conservant.
- Comprehensive data feed and product catalog with over 16,000 items
- Excellent branding and reputation as one of the leading online pet supply stores in the world
- Vanity codes upon request
- Dedicated management
Con'sNot an overtly "organic" pet supply store; Many brands are carried, some of which are organic
Only Natural Pet Store
No pun intended, but Only Natural Pet Store is the only online retailer dedicated to providing natural pet supplies, let alone the only store with a thriving affiliate program. Offering a daily updated dat feed with 1,000+ products and ongoing promotions (including free shipping), Only Natural Pet Store has maintained a thriving affiliate program with Shareasale since 2004. Earn 8% commissions and 13-20% on deal commissions promoting the largest online retailers of all-natural pet supplies, including natural pet food and holistic medicine.
- Natural Pet Supply Authority Source
- Established brand and affiliate program
- Comprehensive data feed
- Ongoing promotions and deal commissions
- Free Shipping
The Ultimate Green Store has one of the most comprehensive selections of eco-friendly products for everyday living, and provides one of the longest running affiliate programs for a LOHAS brand. With a large and diverse selection of products ranging from kitchen supplies and personal care products to low-flow shower heads and recycled backpacks, along with reasonable prices and free shipping on orders over $50, it's no far stretch that order sizes consistently average near the $200 mark. With a daily updated datafeed, there are a wealth of niche eco-friendly products directly available to promote through Ultimate Green Store.
PlatformShareasale (Active since 2009)
Pro'sComprehensive data fee; Reliable merchant with excellent uptime history, consistently above-average AOV, large selection of green products, and great customer incentives, including 10% off first order and free shipping on orders of $50.
Con'sBanner creatives are slightly outdated and in need of stronger CTA's
Abe's Market is a one-of-a-kind natural marketplace bringing together some of the best eco-friendly brands under one roof. Offering a truly comprehensive selection of natural and organic goods, including a fully stocked food pantry, personal care products, baby supplies, natural cleaning products, pet supplies, soy candles and more. Abe's Market is a solid choice for all sorts of affiliate sites, especially datafeed driven shopping site. The Abe's Market affiliate program is actively managed and hosts frequent affiliate-only promotions.
PlatformShareasale (Active since 2012)
Pro'sComprehensive datafeed with over 3,000 products; Ongoing shipping and Promotional specials; Dedicated program management; Large selection of marketing materials
Con'sCommission on lower end
Green Nest offers a little bit of everything, including great healthy home gifts and gift cards. A great selection of air purifiers, green building products, bedding and baby products are available, as well as hard-to-find low flow shower head filters, natural pest control, cleaning products and the "pet machine" itself (designed to trap pet allergens). A small selection of eco friendly cleaning products are available, including Green Nest's proprietary line of biodegradable all-purpose cleaner and more niche, hard-to-find items like Safe Choice carpet shampoo. They carry a large selection of organic bedding supplies that include everything from organic linens and accessories down to organic mattress toppers and the mattress itself. High quality green rubber mattresses and organic innerspring mattresses and foundations are available via online purchase - equating 10% commissions.