Lumber Liquidators is a leading online retailer of hardwood flooring, well known for it's low prices and ongoing clearance promotions. While the vast majority of Lumber Liquidators floor selection is non FSC certified wood, the company is making sustainability efforts in the sourcing of harvested hardwood and publishes. Lumber Liquidators carries a large selection of the Morning Star bamboo flooring brand, as well as cork flooring by Lisbon Cork.
Pro'sEstablished retail brand; Competitive prices
Con'sPast track record of utilizing harsh chemicals and greenwashing
One of the leading home improvement retailers, Lowe's is a well-branded name and trusted resource for building products, appliances and home & garden improvement supplies. Committed to sustainability, Lowe's maintains a well-stocked "Efficient Home" web guide, where shoppers can find helpful content linking to Energy Star-rated appliances, innovative conservation products (Nest thermostats, irrigation timers etc), solar panel kits, EPA-certified low-flush toilets, weatherization supplies, low flow shower filters, energy efficient lighting and much more. Green Affiliates highly recommends creating custom links to these guides, which serve as excellent landers for optimizing conversions.
Pro'sBranded Authority; Efficient Home sub-store provides targeted conversion with green shoppers
Con'sShort tracking gap with low commission rate
The Home Depot
As branded as retail stores can get, The Home Depot is a well-known and trusted resource for home improvement supplies. Keeping up with the times, Home Depot has done an admirable job at diversifying it's product offering with green building products and eco-friendly supplies, ranging from Nest thermostats and Rain Bird water sprinkling systems to Energy Star Rated appliances, Forest Steward Certified lumber, solar panel kits and wind turbines. Home Depot even directs online shoppers searching for green products to its "Eco Options" web page, which showcases how Home Depot helps shoppers go green (Energy Efficiency, Water Conservation, Healthy Home, Clean Air and Sustainable Forestry). Not only is The Home Depot the most recognized Home Improvement store in the world, it happens to be one of the greenest. Green Affiliates highly advises directing traffic to the Eco Option guides, which provide links to eco-friendly appliances and home products.
Pro'sExceptional branding and authority source for home improvement supplies; Comprehensive data feed
Con'sLow commission rate and tracking cookie duration
Build Direct is one of the leading online retailers of hardwood flooring, and the largest online retailer of the premiere bamboo flooring brand, Yanchi. Providing customers with free bamboo flooring samples, the Build Direct business model enables an optimized conversion flow beginning with point-of-entry. High average order values result in hundred+ commissions.