The baby products industry is a formidable one, now valued at $27 Billion by Nielsen. Taking up this share and mirroring the growing demand for organic and healthy food, organic baby food sales grew by over 12% in the last two years leading up to 2016. This trend is reflecting in the heightened demand for sustainable and non-toxic baby supplies as well, most notably bath and body supplies, reusable and biodegradable diapers, clothing and toys.